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          The Seattle Times Company is one newspaper firm that

        has recognized the need for change and done something about

        it. In the newspaper industry, papers must reflect the diversity

        of the communities to which they provide information.

        It must reflect that diversity with their news coverage or risk  S1._______

        losing their readers' interest and their advertisers' support.

        Operating within Seattle, which has 20 percents racial  S2.________

        minorities, the paper has put into place policies and

        procedures for hiring and maintain a diverse workforce. The S3._______

        underlying reason for the change is that for information to be

        fair, appropriate, and subjective, it should be reported by the  S4._________

        same kind of population that reads it.

        A diversity committee composed of reporters, editors, and

        photographers meets regularly to value the Seattle Times'  S5.________

        content and to educate the rest of the newsroom staff about

        diversity issues. In an addition, the paper instituted a content  S6.________

        audit(审查) that evaluates the frequency and manner of

        representation of woman and people of color in photographs.  S7._________

        Early audits showed that minorities were pictured far too

        infrequently and were pictured with a disproportionate

        number of negative articles. The audit results from  S8.________

        improvement in the frequency of majority representation and  S9.________

        their portrayal in neutral or positive situations. And, with a  S10._______

        result, the Seattle Times has improved as a newspaper.

        The diversity training and content audits helped the Seattle

        Times Company to win the Personnel Journal Optimal Award

        for excellence in managing change.

        【答案请见下页】

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